HotJar Heat Map Analysis - Dr. David Darmanin

All things data 2015

Conference
Analytics
Heat Maps
Author

Oren Bochman

Published

Wednesday, April 20, 2016

HotJar 

What are Heatmaps

The 3 types of heat maps : - Click and tap - Motion map - Scroll map

The eight Use Case for UX analysis for  1. The link tests - what do people click on an item that is not clickable?
1. Don’t look like a button 1.  add anchor links to move round the page 1. Track click 2. Distractions
1. Remove content that  is a distraction 3. The information test
1. Expand add content above the fold 1. Ask a s pacific question 4. The device test let u know what fails Ina device
5. The depth test 1. Responsive 2. Tweak for high engagement on  5. The depth test
1. Eliminate false bottoms 1. Add an anchor list - a Johnson box (Toc that floats down) 6. Engagement test
7. The fold test
1. Avoid fake fold 2. Avoid headers that look like banner ads 8. The header test
1. How much of the page is header and footer 2. Reduce them to expand the usable page.

Citation

BibTeX citation:
@online{bochman2016,
  author = {Bochman, Oren},
  title = {HotJar {Heat} {Map} {Analysis} - {Dr.} {David} {Darmanin}},
  date = {2016-04-20},
  url = {https://orenbochman.github.io/posts/2015/2015-04-20-all-things-data/2015-04-20-hotjar-heat-map-analysis.html},
  langid = {en}
}
For attribution, please cite this work as:
Bochman, Oren. 2016. “HotJar Heat Map Analysis - Dr. David Darmanin.” April 20, 2016. https://orenbochman.github.io/posts/2015/2015-04-20-all-things-data/2015-04-20-hotjar-heat-map-analysis.html.